Manuela Eckert serves as the Vice President and Senior Product Manager at Canandaigua National Bank & Trust, where she leverages her extensive expertise in product management and marketing to drive innovation and enhance customer satisfaction. With a robust background in strategic planning and creative development,...
Manuela Eckert serves as the Vice President and Senior Product Manager at Canandaigua National Bank & Trust, where she leverages her extensive expertise in product management and marketing to drive innovation and enhance customer satisfaction. With a robust background in strategic planning and creative development, Manuela is instrumental in developing new financial products and refining existing offerings to align with the evolving needs of both consumer and commercial clients. Her role involves conducting comprehensive market research to identify trends and customer preferences, ensuring that the bank's product strategies are not only competitive but also deliver optimum features and functionality.
At Canandaigua National Bank & Trust, an independent community bank dedicated to investing in local consumers and businesses, Manuela has spearheaded key projects that focus on customer retention and lifecycle strategy. By implementing targeted sales growth programs and effective marketing communications, she has successfully enhanced the bank's product portfolio, contributing to increased market share and customer loyalty. Her adeptness in budgeting, campaign management, and problem-solving enables her to navigate the complexities of the financial services landscape, ensuring that the bank remains responsive to market dynamics.
Manuela's versatile skill set, which includes expertise in B2B marketing and advertising, positions her as a valuable asset to the organization. Her commitment to fostering community support and delivering exceptional value to clients underscores her passion for the banking industry and her dedication to driving sustainable growth at Canandaigua National Bank & Trust. Through her leadership, the bank continues to thrive as a trusted partner in the community, providing innovative financial solutions that empower individuals and businesses alike.
