Manny Yu serves as a Principal I at Circana, where he leverages his extensive expertise in data science to drive innovative solutions in analytics and technology. With a robust background in statistical modeling, industry forecasting, and machine learning, Manny plays a pivotal role in leading...
Manny Yu serves as a Principal I at Circana, where he leverages his extensive expertise in data science to drive innovative solutions in analytics and technology. With a robust background in statistical modeling, industry forecasting, and machine learning, Manny plays a pivotal role in leading the development of sophisticated modeling engines that underpin price and promotional strategies, marketing mix modeling, and AI/ML initiatives. His proficiency in big data technologies, particularly Azure, PySpark, and Hadoop, enables him to manage and analyze vast datasets, ensuring that insights are both actionable and impactful.
In his current role, Manny is instrumental in developing and maintaining the algorithms that power Circana's interactive online simulation products, allowing clients to visualize and manipulate data in real-time. His analytical acumen is complemented by a strategic mindset, as he provides tailored business insights and recommendations to both internal teams and external clients. By integrating advanced statistical techniques with practical business applications, Manny helps organizations navigate complex market dynamics and optimize their decision-making processes.
Manny's skill set encompasses a wide range of tools and methodologies, including R, SPSS, SAS, and Limdep/Nlogit, positioning him as a versatile consultant who can adapt to various analytical challenges. His commitment to delivering mindful, data-driven solutions not only enhances Circana's offerings but also empowers clients to achieve their strategic objectives in an increasingly data-centric landscape.
