Manlio Sanna serves as the Director of Italy & SEMEA Marketing at Pandora, where he leverages over 20 years of extensive experience in global marketing to drive brand growth and market penetration. In his dual role, he oversees marketing strategies for Italy, Pandora's third-largest market...
Manlio Sanna serves as the Director of Italy & SEMEA Marketing at Pandora, where he leverages over 20 years of extensive experience in global marketing to drive brand growth and market penetration. In his dual role, he oversees marketing strategies for Italy, Pandora's third-largest market globally, while also spearheading initiatives across the rapidly expanding Southern Europe, Middle East, and Africa (SEMEA) regions. Manlio leads a dynamic team of over 30 marketing professionals, fostering a culture of collaboration and innovation to achieve ambitious business objectives.
His expertise in P&L management and strategy development has been instrumental in executing successful marketing campaigns that resonate with diverse consumer segments. Manlio's proficiency in brand building and trade marketing has enabled him to enhance Pandora's presence in competitive markets, ensuring that the brand not only meets but exceeds customer expectations. He is particularly adept at in-store merchandising and category management, skills that have proven vital in optimizing the customer journey and driving sales growth.
Key projects under Manlio's leadership include the launch of new product lines tailored to local tastes and preferences, as well as strategic partnerships that amplify brand visibility across various channels. His commitment to market research and white space launches has positioned Pandora to capitalize on emerging trends and consumer insights, further solidifying its status as a leader in the jewelry industry. With a passion for coaching and developing talent, Manlio is dedicated to nurturing the next generation of marketing leaders, ensuring that Pandora continues to thrive in an ever-evolving marketplace.
