Manish Srivastava is a seasoned Digital Marketing Professional with over 12 years of extensive experience in the digital landscape, currently serving as the Head of Digital Marketing at Jupiter. In this pivotal role, he spearheads customer acquisition, engagement, branding, and retention strategies, drawing on his...
Manish Srivastava is a seasoned Digital Marketing Professional with over 12 years of extensive experience in the digital landscape, currently serving as the Head of Digital Marketing at Jupiter. In this pivotal role, he spearheads customer acquisition, engagement, branding, and retention strategies, drawing on his deep expertise in various digital marketing techniques and platforms. His leadership extends to overseeing the marketing functions for prominent brands such as Paytm, Paytm Mall, and Paytm First Games, where he has successfully driven user acquisition and retention initiatives that align with overarching business objectives.
Manish's strategic approach encompasses P&L ownership, where he is responsible for top-line targets, marketing budgets, and the delicate balance between brand marketing and performance marketing. His adeptness in channel and partner selection ensures that resources are allocated effectively to maximize impact. By implementing a comprehensive growth plan, he focuses on long-term brand building while also addressing mid-term and short-term performance metrics, ensuring sustainable growth for the organization.
With a robust skill set that includes branding, performance marketing, SEO, Google Analytics, and social media marketing, Manish leverages data-driven insights to optimize campaigns and enhance user experiences. His proficiency in online marketing and social media optimization (SMO) further solidifies his position as a thought leader in the digital marketing domain. As he continues to navigate the ever-evolving landscape of digital marketing at Jupiter, Manish remains committed to driving innovation and delivering measurable results that propel the company forward.
