As the Director of Design for LEVI'S Europe at Haddad Brands, Manfred Geserick brings over two decades of invaluable experience in the fashion industry, specializing in the design and development of kids and junior wear collections. His acute sense for products, style, and fashion is...
As the Director of Design for LEVI'S Europe at Haddad Brands, Manfred Geserick brings over two decades of invaluable experience in the fashion industry, specializing in the design and development of kids and junior wear collections. His acute sense for products, style, and fashion is complemented by a robust educational background from some of the most prestigious design institutions in the Netherlands and Belgium. This unique blend of creativity and technical expertise allows him to navigate the complexities of apparel design with finesse.
In his current role, Manfred is responsible for the entire design process, from conceptualization to execution, ensuring that each collection resonates with the European market's diverse tastes and trends. His keen eye for trend analysis enables him to anticipate shifts in consumer preferences, allowing LEVI'S to stay ahead in a competitive landscape. Manfred's proficiency in art direction and creative direction is evident in the cohesive and innovative collections he leads, which not only reflect the brand's heritage but also embrace contemporary aesthetics.
Key projects under his leadership include the launch of seasonal collections that have successfully integrated sustainable practices, aligning with the industry's growing emphasis on eco-consciousness. His fluency in French and Dutch enhances his ability to collaborate with international teams, fostering a creative environment that encourages diverse perspectives. With a strong foundation in merchandising and textiles, Manfred Geserick continues to push the boundaries of design, making significant contributions to the evolution of LEVI'S kids and junior wear in Europe.
