As the Head of Marketing - Audience for Reach plc, Mandy Brain plays a pivotal role in shaping the marketing strategy across the company's diverse portfolio of national, regional, and digital brands. Leading a dynamic team of seven Marketing Managers, Mandy is at the forefront...
As the Head of Marketing - Audience for Reach plc, Mandy Brain plays a pivotal role in shaping the marketing strategy across the company's diverse portfolio of national, regional, and digital brands. Leading a dynamic team of seven Marketing Managers, Mandy is at the forefront of driving customer acquisition and revenue growth across England, Wales, and Scotland. Her expertise in integrated marketing and digital media allows her to develop and execute complex marketing campaigns that resonate with varied audiences, ensuring that each initiative aligns with the overarching business objectives.
Mandy's strategic mindset enables her to navigate the ever-evolving media landscape, adapting campaigns to meet changing market demands and consumer behaviors. Her collaborative approach fosters a culture of innovation within her team, empowering them to leverage their skills in advertising, copywriting, and media planning to create impactful marketing solutions. By harnessing the power of social channels and online marketing strategies, Mandy effectively engages audiences, enhancing brand visibility and loyalty.
Key projects under her leadership include the launch of targeted PPC campaigns that have significantly increased customer engagement and conversion rates. Additionally, Mandy has spearheaded initiatives that integrate corporate communications and media relations, further solidifying Reach plc's position as a trusted source of news and information. As a positive brand ambassador, she not only motivates her team but also cultivates strong relationships with stakeholders, ensuring that the marketing efforts contribute to the company's long-term success. With a keen eye for detail and a commitment to excellence, Mandy Brain continues to drive growth and innovation within Reach plc's Customer Growth Team.
