As the Data & Tech Sales Lead for Retail at Google, Mallory Cochran plays a pivotal role in shaping the future of retail through innovative adtech and first-party data solutions. With a robust background in enterprise SaaS relationships, Mallory excels in crafting sales strategies that...
As the Data & Tech Sales Lead for Retail at Google, Mallory Cochran plays a pivotal role in shaping the future of retail through innovative adtech and first-party data solutions. With a robust background in enterprise SaaS relationships, Mallory excels in crafting sales strategies that not only drive revenue but also foster long-term partnerships. Her expertise in consulting retailers on optimal infrastructure enables them to leverage artificial intelligence (AI) effectively, ensuring they remain competitive in an ever-evolving market landscape.
Currently, Mallory is spearheading key projects that focus on helping retailers navigate the complexities of privacy changes while maximizing the potential of their data. By utilizing tools like Google BigQuery, she empowers clients to harness their data for actionable insights, enhancing decision-making processes and customer engagement strategies. Her ability to present complex technical solutions in an accessible manner has made her a trusted advisor among retail executives.
In addition to her sales execution skills, Mallory's background in financial analysis and portfolio management allows her to approach challenges with a comprehensive understanding of the retail industry's economic landscape. This unique blend of technical acumen and strategic insight positions her as a leader in driving transformative change within the sector. As she continues to lead collaborative teams at Google, Mallory remains committed to unlocking new opportunities for retailers, ensuring they are well-equipped to thrive in a data-driven future.
