Malcolm Owens serves as the Senior General Manager at Kubota Australia, where he plays a pivotal role in steering the company's strategic direction across multiple domains, including Marketing, Supply Chain/Operations, and the New Zealand market. Since his promotion in April 2022, Malcolm has successfully integrated...
Malcolm Owens serves as the Senior General Manager at Kubota Australia, where he plays a pivotal role in steering the company's strategic direction across multiple domains, including Marketing, Supply Chain/Operations, and the New Zealand market. Since his promotion in April 2022, Malcolm has successfully integrated these critical areas, fostering a cohesive approach that enhances operational efficiency and drives business growth. His expertise in new business development and change management has been instrumental in implementing innovative marketing strategies that have significantly boosted Kubota Australia's sales, market share, and brand awareness.
Under his leadership, the marketing team has adopted a fresh perspective that emphasizes customer engagement and data-driven decision-making, culminating in the prestigious EFFIE award for marketing effectiveness in 2017. This accolade not only highlights the success of their campaigns but also underscores Malcolm's commitment to excellence in marketing communications and product marketing.
In addition to his marketing acumen, Malcolm's strong background in supply chain management and operations enables him to optimize processes and enhance the overall customer experience. His skills in forecasting and project planning ensure that Kubota Australia remains agile and responsive to market demands. As he continues to lead the charge in both the Australian and New Zealand markets, Malcolm Owens exemplifies a forward-thinking leader dedicated to driving innovation and sustainable growth within the agricultural machinery industry.
