Malcolm Fitzgerald serves as the Chief Customer Technology Advisor at Salesforce, where he plays a pivotal role in steering digital transformation initiatives that empower businesses to thrive in an increasingly competitive landscape. With over two decades of experience across finance, real estate, and technology sectors,...
Malcolm Fitzgerald serves as the Chief Customer Technology Advisor at Salesforce, where he plays a pivotal role in steering digital transformation initiatives that empower businesses to thrive in an increasingly competitive landscape. With over two decades of experience across finance, real estate, and technology sectors, Malcolm has honed his expertise in crafting and executing strategic plans that effectively navigate the complexities of technological evolution. His deep understanding of business architecture and IT management allows him to identify and implement tailored solutions that enhance customer relationship management (CRM), data management, and marketing strategies.
At Salesforce, Malcolm leads key projects that leverage cutting-edge AI and cloud technologies, driving operational efficiencies and elevating customer engagement. His advocacy for innovative Salesforce technologies has resulted in significant client successes, as he collaborates closely with cross-functional teams to ensure product development aligns with the evolving needs of customers. By prioritizing collaboration and change management, Malcolm fosters an environment where creativity and strategic thinking flourish, ultimately maintaining Salesforce’s competitive edge in the market.
Malcolm’s proficiency in software project management, integration, and vendor management, combined with his knowledge of TOGAF and the software development life cycle (SDLC), positions him as a trusted advisor to clients navigating their digital journeys. His forward-thinking approach not only enhances operational capabilities but also drives sustainable business growth, making him an invaluable asset to both Salesforce and its clientele.
