Makenna Magarity is a dynamic Brand Director at 72andSunny, where she seamlessly blends her creatively-led approach with strategic thinking to elevate brand narratives and drive impactful campaigns. With a robust background in global brand management, Makenna has successfully spearheaded brand relaunches and high-profile campaigns for...
Makenna Magarity is a dynamic Brand Director at 72andSunny, where she seamlessly blends her creatively-led approach with strategic thinking to elevate brand narratives and drive impactful campaigns. With a robust background in global brand management, Makenna has successfully spearheaded brand relaunches and high-profile campaigns for industry giants such as Uber, Pinterest, and Adobe. Her current focus includes overseeing client partnerships with United Airlines and Venmo, where she leverages her expertise to craft compelling brand stories that resonate with diverse audiences.
Makenna thrives in the complexities of brand strategy, often navigating the grey areas where creativity meets business objectives. Her entrepreneurial spirit fuels her passion for innovation, enabling her to develop unique solutions that not only enhance brand visibility but also foster deeper connections with consumers. She is adept at utilizing a range of tools, from Adobe Photoshop and Illustrator for visual storytelling to SQL and Oracle for data-driven insights, ensuring that every campaign is both aesthetically pleasing and strategically sound.
Key projects under her leadership have included integrated marketing campaigns that harness the power of digital platforms and social media, driving engagement and brand loyalty. Makenna’s proficiency in time management and her ability to collaborate across multidisciplinary teams have been instrumental in delivering projects on time and within budget. As a forward-thinking brand leader, she continues to explore new avenues for growth and innovation, making her an invaluable asset to 72andSunny and the brands she represents.
