Maira Wong serves as the Director of Global Business Development at Sambazon, where she plays a pivotal role in driving the brand's international expansion across key regions, including the Middle East, Asia, Oceania, and Latin America. With a robust portfolio managing a $10 million global...
Maira Wong serves as the Director of Global Business Development at Sambazon, where she plays a pivotal role in driving the brand's international expansion across key regions, including the Middle East, Asia, Oceania, and Latin America. With a robust portfolio managing a $10 million global business, Maira leads a high-performance team dedicated to achieving ambitious sales targets and strategic growth initiatives. Her expertise in competitive analysis and market penetration has been instrumental in establishing Sambazon's presence in major retail outlets, including Costco, Ito Yokado, Carrefour, and Spinney's, significantly enhancing the brand's visibility and accessibility.
Under Maira's leadership, Sambazon has not only met but surpassed its fiscal year 2023 goals, showcasing her adeptness in navigating complex market dynamics and consumer preferences. Her strategic approach combines digital marketing, social media engagement, and event planning to create impactful campaigns that resonate with diverse audiences. Fluent in Portuguese, Maira leverages her language skills to foster relationships with partners and stakeholders in various regions, enhancing Sambazon's global footprint.
Maira's commitment to sustainability and ethical sourcing aligns with Sambazon’s mission to promote the Amazon rainforest's biodiversity while delivering high-quality, nutritious products. Her ability to blend finance acumen with innovative marketing strategies positions her as a key player in the foodservice and retail sectors, driving Sambazon's growth trajectory and reinforcing its reputation as a leader in the superfood industry. Through her visionary leadership, Maira Wong continues to shape the future of Sambazon on a global scale, ensuring the brand's success in an increasingly competitive marketplace.
