Magalie Boutin is a seasoned communications professional with over 25 years of experience, currently serving as the Head of Media Relations at the National Film Board of Canada (NFB). In this pivotal role, she expertly crafts strategic media relations plans that enhance the visibility and...
Magalie Boutin is a seasoned communications professional with over 25 years of experience, currently serving as the Head of Media Relations at the National Film Board of Canada (NFB). In this pivotal role, she expertly crafts strategic media relations plans that enhance the visibility and promotion of the NFB’s diverse portfolio of works, which includes groundbreaking documentaries, animated films, and interactive media. Her expertise spans both traditional and digital media landscapes, allowing her to effectively engage with a wide array of audiences on national and international stages.
Magalie is not only a skilled communicator but also a passionate advocate for diversity and inclusion within the film industry. She actively champions initiatives that promote underrepresented voices, ensuring that the NFB’s projects reflect the rich tapestry of Canadian culture. Her role as a spokesperson places her at the forefront of media interactions, where she adeptly navigates complex situations, providing timely and thoughtful responses that uphold the organization’s reputation.
Key projects under her leadership have included high-profile film launches and international festival participations, where she has successfully leveraged her skills in public relations, event planning, and social media strategy to maximize outreach and engagement. Additionally, her background in change management communications has been instrumental in guiding the NFB through evolving industry landscapes, ensuring that the organization remains at the cutting edge of innovation and creativity. With a commitment to excellence and a deep understanding of the media landscape, Magalie Boutin continues to elevate the NFB's presence, making significant contributions to the cultural fabric of Canada and beyond.
