Mads Karlsen serves as the Director of Business Development at EssenceMediacom Norge, where he leverages over 15 years of experience in marketing and communication to drive innovative growth strategies. His role is pivotal in steering the agency's focus on digital and creative transformation, ensuring that...
Mads Karlsen serves as the Director of Business Development at EssenceMediacom Norge, where he leverages over 15 years of experience in marketing and communication to drive innovative growth strategies. His role is pivotal in steering the agency's focus on digital and creative transformation, ensuring that both product and service development align with the evolving demands of the market. Mads is adept at identifying new sources of growth, particularly in the realms of digital marketing and technology, which are essential for accelerating business outcomes in today’s fast-paced environment.
Under his leadership, Mads manages Creative Futures, EssenceMediacom’s in-house creative agency, which consists of a talented team of 16 consultants dedicated to pushing the boundaries of creativity and strategy. His strategic and analytical mindset allows him to craft comprehensive business development plans that integrate performance-based marketing, media buying, and online video marketing. Mads is particularly passionate about harnessing the power of digital strategy and web analytics to inform decision-making and optimize campaign performance.
His pragmatic and flexible approach is driven by a deep understanding of the interplay between technology and creativity, enabling him to navigate challenges and foster transformation within the organization. As a result, Mads not only enhances EssenceMediacom's service offerings but also positions the agency as a leader in the competitive landscape of digital marketing and communication. His commitment to driving results and cultivating talent ensures that the agency remains at the forefront of industry innovation, ultimately delivering exceptional value to clients.
