Maddalena Pasini currently serves as the Head of GT Retail Marketing (Global) at Ferrari, where she plays a pivotal role in shaping the brand's marketing strategies for its prestigious lineup of Gran Turismo vehicles. With a keen focus on both digital and physical product launches,...
Maddalena Pasini currently serves as the Head of GT Retail Marketing (Global) at Ferrari, where she plays a pivotal role in shaping the brand's marketing strategies for its prestigious lineup of Gran Turismo vehicles. With a keen focus on both digital and physical product launches, Maddalena is responsible for the comprehensive definition of marketing plans that not only elevate Ferrari's iconic status but also resonate with a diverse global audience. Her expertise lies in the strategic design of launch campaigns that effectively generate leads and drive conversion, ensuring that each campaign aligns with Ferrari's high standards of excellence.
In her role, Maddalena excels in creating sophisticated engagement funnels that nurture potential customers through their buying journey. She collaborates closely with commercial teams to execute local launches, meticulously adapting structured headquarters guidelines to meet the unique needs of various markets. This adaptability is crucial in a luxury automotive sector where customer expectations are exceptionally high and market dynamics can vary significantly.
Maddalena's skill set encompasses strategic marketing, project management, and data analysis, allowing her to monitor net order generation effectively and make informed decisions that enhance customer care and market planning. Her proficiency in digital marketing and market research further strengthens her ability to craft compelling narratives that engage Ferrari's discerning clientele. Through her innovative approach and unwavering commitment to excellence, Maddalena continues to drive Ferrari's legacy forward, ensuring that each launch not only meets but exceeds the expectations of enthusiasts and collectors alike.
