Macy Cheng is an accomplished Director of Sales and Marketing at Aloft Singapore Novena, where she leverages her extensive expertise in the hospitality industry to drive revenue growth and enhance brand visibility. With a remarkable track record of successfully leading two hotel openings and currently...
Macy Cheng is an accomplished Director of Sales and Marketing at Aloft Singapore Novena, where she leverages her extensive expertise in the hospitality industry to drive revenue growth and enhance brand visibility. With a remarkable track record of successfully leading two hotel openings and currently spearheading her third, Macy thrives in the dynamic environment of pre-opening teams. Her passion for hospitality is evident in her strategic approach to yield management and revenue forecasting, ensuring that each new venture not only meets but exceeds financial expectations.
At Aloft Singapore Novena, Macy is responsible for crafting innovative marketing strategies that resonate with diverse audiences while showcasing the unique offerings of the hotel. Her deep understanding of the food and beverage sector, combined with her proficiency in managing banquets and front office operations, allows her to create seamless guest experiences that translate into repeat business and positive word-of-mouth. Macy's leadership style fosters the development of high-performance teams, empowering her colleagues to excel in their roles and contribute to the hotel's overall success.
In her current role, Macy is focused on building strong partnerships within the local community and leveraging digital marketing channels to enhance the hotel's online presence. Her commitment to excellence and her ability to adapt to the ever-evolving landscape of the hospitality industry position her as a key player in driving Aloft Singapore Novena's growth trajectory. With a keen eye for emerging trends and a dedication to delivering exceptional service, Macy Cheng is not only shaping the future of her hotel but also setting new standards in the industry.
