Maciej Lason serves as the Communications and Corporate Affairs Director for Unilever in the Central and Eastern Europe (CEE) region, where he leverages over 21 years of extensive experience in public relations and communication. His role encompasses strategic oversight across key markets, including Poland, Ukraine,...
Maciej Lason serves as the Communications and Corporate Affairs Director for Unilever in the Central and Eastern Europe (CEE) region, where he leverages over 21 years of extensive experience in public relations and communication. His role encompasses strategic oversight across key markets, including Poland, Ukraine, the Czech Republic, Hungary, Romania, and Greece, while also providing communications support to a broader network of countries such as Bosnia & Herzegovina, Bulgaria, and the Balkans.
In his capacity as a board member, Maciej is instrumental in shaping Unilever's corporate narrative and enhancing its reputation through innovative public relations strategies and effective crisis management. His expertise in internal communication and corporate social responsibility (CSR) initiatives has been pivotal in fostering a culture of transparency and engagement within the organization. Maciej's analytical prowess and strategic development skills enable him to navigate complex matrix organizations, ensuring that communication efforts align with Unilever's overarching business objectives.
Key projects under his leadership have included the implementation of comprehensive influencer marketing campaigns and the development of a robust digital strategy that resonates with diverse audiences across the region. His adeptness in media relations and event management has further solidified Unilever's presence in the CEE market, while his commitment to public affairs and e-commerce consulting positions the company at the forefront of industry trends. With a passion for impactful storytelling and a keen understanding of social media communications, Maciej continues to drive Unilever's mission of sustainable growth and social responsibility in a rapidly evolving marketplace.
