Macara Vonderahe currently serves as the Sports Information Director at Thomas More University, where she leverages her passion for sports marketing to enhance the visibility and engagement of the university's athletic programs. In her role, Macara has successfully initiated media days for all sports teams,...
Macara Vonderahe currently serves as the Sports Information Director at Thomas More University, where she leverages her passion for sports marketing to enhance the visibility and engagement of the university's athletic programs. In her role, Macara has successfully initiated media days for all sports teams, creating a platform for athletes to showcase their talents and connect with fans. Her expertise in graphic design shines through in the visually compelling materials she produces using Photoshop, which not only elevate the university's brand but also foster a sense of community among students and alumni.
One of her most significant achievements has been the creation of the new athletic website through Side Arm, which has streamlined information dissemination and improved user experience for fans, recruits, and the university community. Macara leads all athletic social media channels, employing strategic planning and social media management skills to drive engagement and promote events. Her ability to craft engaging recap articles for all sports events demonstrates her strong sports writing capabilities, ensuring that each game is documented and celebrated.
In addition to her creative pursuits, Macara excels in game day operations, where her organizational skills and leadership qualities come to the forefront. She is responsible for coordinating logistics and ensuring that each event runs smoothly, while also serving as a spokesperson to represent the athletic department at various sporting events. Macara's commitment to team building and communication fosters a collaborative environment, making her an invaluable asset to Thomas More University’s athletic department. With a keen eye for detail and a results-driven approach, she is poised to continue making significant contributions to the field of sports marketing and information management.