Maarten Barmentlo serves as the Chief Marketing Officer and President of Over-The-Counter (OTC) at WSAudiology, where he plays a pivotal role in driving the company’s mission to enhance the quality of life for millions through innovative hearing solutions. With a wealth of experience spanning various...
Maarten Barmentlo serves as the Chief Marketing Officer and President of Over-The-Counter (OTC) at WSAudiology, where he plays a pivotal role in driving the company’s mission to enhance the quality of life for millions through innovative hearing solutions. With a wealth of experience spanning various industries and cultures, Maarten has honed his expertise in marketing management, product development, and international business strategy. His global perspective, shaped by his professional journey across the USA, Europe, and Asia, enables him to navigate complex market dynamics and lead diverse teams effectively.
At WSAudiology, Maarten spearheads key projects that focus on expanding the company’s product portfolio and enhancing customer engagement. His strategic vision is instrumental in launching cutting-edge hearing aids and health services that cater to the evolving needs of consumers and healthcare professionals alike. By leveraging his skills in competitive analysis and segmentation, he ensures that WSAudiology remains at the forefront of the industry, delivering tailored solutions that resonate with various market segments.
Maarten’s leadership extends beyond product management; he is also deeply involved in business development initiatives that foster partnerships and drive growth in international markets. His proficiency in P&L management and portfolio management allows him to optimize resources and maximize profitability, ensuring sustainable success for the organization. As he continues to unlock human potential through improved hearing health, Maarten Barmentlo exemplifies the blend of innovation and strategic foresight that defines WSAudiology’s commitment to making a meaningful impact in the lives of people around the world.
