Maâde Seddiki serves as the Design Director and Brand Consultant at Flytoks Design, where he embodies a philosophy of simple and timeless design that resonates deeply within the active apparel industry. His current role involves creating innovative design solutions that prioritize the athlete's experience, focusing...
Maâde Seddiki serves as the Design Director and Brand Consultant at Flytoks Design, where he embodies a philosophy of simple and timeless design that resonates deeply within the active apparel industry. His current role involves creating innovative design solutions that prioritize the athlete's experience, focusing on body-first solutions that enhance performance while minimizing physical strain. By fostering an environment that allows athletes to immerse themselves in their surroundings, Maâde aims to elevate their mental focus and resilience, ensuring that the apparel not only supports their physical capabilities but also uplifts their spirit.
At Flytoks Design, Maâde leads key projects that bridge the gap between functionality and aesthetic appeal. His collaboration with renowned brands like Adidas Group and Zubaz showcases his ability to craft a cohesive vision for apparel lines and accessories. He oversees the entire design process—from concept development and graphic design to merchandising and sourcing—ensuring that each piece reflects a commitment to quality and innovation. His strategic initiatives are informed by customer insights, allowing him to create products that resonate with the target audience while pushing the boundaries of fashion and performance.
Maâde's expertise in design thinking and creative direction is complemented by his proficiency in tools like Illustrator, enabling him to translate concepts into compelling visual narratives. By leading the Zubaz team in collaboration with the Adidas Footwear design team, he fosters a culture of creativity and excellence, driving the successful execution of projects that redefine activewear. Through his work, Maâde Seddiki continues to shape the future of athletic apparel, creating designs that empower athletes to perform at their best while feeling confident and inspired.
