M. Rupert Dooley serves as the Senior Manager of Insights & Intelligence CO:LAB and the Consumer Foods Insights Lead at The J.M. Smucker Co., where he leverages over 15 years of experience in consumer-driven insights and strategic leadership. In this pivotal role, Dooley spearheads a...
M. Rupert Dooley serves as the Senior Manager of Insights & Intelligence CO:LAB and the Consumer Foods Insights Lead at The J.M. Smucker Co., where he leverages over 15 years of experience in consumer-driven insights and strategic leadership. In this pivotal role, Dooley spearheads a talented team dedicated to uncovering deep consumer insights across four key business segments: Pet, Consumer Foods, Beverages, and Sweet Baked Snacks. His expertise in primary and qualitative research, coupled with a strong foundation in ethnography, enables him to drive innovative marketing strategies that resonate with consumers and elevate brand communication.
Dooley's current projects involve a comprehensive analysis of consumer behavior trends, utilizing advanced marketing research methodologies to inform brand architecture and development. By integrating competitive analysis into the insights process, he ensures that The J.M. Smucker Co. remains at the forefront of industry innovation, adapting to the evolving needs of consumers. His collaborative approach fosters a culture of creativity and strategic thinking within his team, empowering them to deliver actionable insights that guide product development and marketing initiatives.
With a proven track record of success in Fortune 500 companies, Dooley's leadership not only enhances brand equity but also strengthens the overall consumer experience. His commitment to understanding the nuances of consumer preferences positions The J.M. Smucker Co. as a leader in the consumer foods sector, driving sustainable growth and fostering long-term brand loyalty.
