As the Director of Operations & Human Resources at Balcom Agency, Lynne Swihart plays a pivotal role in ensuring that the agency's operations run seamlessly, allowing the creative team to focus on delivering exceptional work for clients. With a robust background in project management and...
As the Director of Operations & Human Resources at Balcom Agency, Lynne Swihart plays a pivotal role in ensuring that the agency's operations run seamlessly, allowing the creative team to focus on delivering exceptional work for clients. With a robust background in project management and a knack for problem-solving, Lynne embodies the agency's ethos of "Poof. Done. Effortless™." Her expertise spans a wide array of disciplines, including media planning and buying, broadcast production, and recruitment, making her an invaluable asset in navigating the complexities of agency life.
Lynne is currently spearheading several key projects aimed at enhancing operational efficiency and employee satisfaction. She oversees the recruitment process for both temporary and permanent positions, ensuring that the agency attracts top talent that aligns with its dynamic culture. In addition to managing insurance and benefits administration, Lynne is responsible for negotiating contracts and managing equipment leases, which are crucial for maintaining the agency's competitive edge. Her strategic oversight extends to IT partnerships and the procurement of computer assets, ensuring that the agency is equipped with the latest technology to support its innovative campaigns.
With a keen eye for budgeting and resource allocation, Lynne also plays a critical role in production budgeting for various marketing initiatives, including print, direct mail, and digital advertising. Her ability to balance operational demands with creative aspirations makes her a cornerstone of Balcom Agency, where her contributions not only streamline processes but also foster a collaborative environment that empowers the team to thrive. Whether it’s upgrading the telephone system or crafting a digital strategy, Lynne’s 'get-it-done' approach ensures that every project is executed with precision and care, ultimately driving the agency's success in a competitive marketplace.
