Lymarie Semidey-Flecha serves as a Senior Product Design and Consumer Insight Specialist at Procter & Gamble, where she plays a pivotal role in front-end innovation and product integration with a strong emphasis on sustainability. In her current position, Lymarie leads key projects that bridge the...
Lymarie Semidey-Flecha serves as a Senior Product Design and Consumer Insight Specialist at Procter & Gamble, where she plays a pivotal role in front-end innovation and product integration with a strong emphasis on sustainability. In her current position, Lymarie leads key projects that bridge the gap between consumer needs and cutting-edge technology, ensuring that new products not only meet market demands but also align with environmental responsibility. Her expertise in qualitative and quantitative consumer experience research enables her to conduct in-depth Voice of the Consumer analyses, uncovering valuable insights that drive product development strategies across North America and Europe.
Lymarie's proficiency in consumer behavior modeling allows her to anticipate market trends and identify emerging opportunities, positioning Procter & Gamble at the forefront of industry innovation. As a project manager, she adeptly oversees the rollout of consumer-relevant technologies, ensuring that each product is designed with the end-user in mind. Her skills in applied machine learning and statistical learning enhance her ability to develop robust data models that inform decision-making processes, while her experience in user experience (UX) design ensures that products resonate with consumers on a deeper level.
With a strong foundation in both qualitative and quantitative research methodologies, Lymarie is adept at synthesizing complex data into actionable insights. Her commitment to sustainability and consumer-centric design not only drives the success of her projects but also reflects Procter & Gamble's mission to create a positive impact in the marketplace. Through her innovative approach and strategic vision, Lymarie continues to shape the future of consumer goods, making her a valuable asset to the organization and the industry at large.
