Lydie Polak currently serves as the Team Lead Product/Product Owner for BNNVARA.nl, where she plays a pivotal role in shaping the online strategy that aligns with the organization's core values and objectives. With a strong focus on delivering value to both the audience and internal...
Lydie Polak currently serves as the Team Lead Product/Product Owner for BNNVARA.nl, where she plays a pivotal role in shaping the online strategy that aligns with the organization's core values and objectives. With a strong focus on delivering value to both the audience and internal stakeholders, Lydie is responsible for building and publishing a comprehensive product roadmap that guides the development of innovative digital solutions. Her expertise in interaction design and front-end development allows her to effectively collaborate with multi-disciplined teams, including backend developers, UX designers, and visual artists, ensuring that each project not only meets technical specifications but also resonates with users.
A key aspect of Lydie's role involves collecting and analyzing data through user research and testing, which informs her strategic decisions and enhances the user experience on BNNVARA.nl. Her proficiency in tools such as Google Analytics and web analytics enables her to track performance metrics and identify areas for improvement, ensuring that the platform continuously evolves to meet user needs. Lydie's creative vision and analytical mindset empower her to lead her team with courage and clarity, fostering an environment where collaboration thrives.
Her passion for product development is evident in her approach to leadership, as she inspires her team to embrace challenges and innovate solutions that drive engagement. By leveraging her skills in Photoshop and search engine advertising (SEA), Lydie ensures that BNNVARA.nl not only attracts visitors but also retains them through compelling content and user-friendly design. In a rapidly changing digital landscape, Lydie Polak stands out as a forward-thinking leader committed to delivering maximum value and impact through her work at BNNVARA.
