Luz Maria Ross Hurtado serves as the Jefe de Marketing for Hoteles Terrado, overseeing marketing strategies for a diverse portfolio of seven hotels across Chile, including Terrado Rancagua and multiple Terrado Suites in Antofagasta and Iquique. With over a decade of experience in communications and...
Luz Maria Ross Hurtado serves as the Jefe de Marketing for Hoteles Terrado, overseeing marketing strategies for a diverse portfolio of seven hotels across Chile, including Terrado Rancagua and multiple Terrado Suites in Antofagasta and Iquique. With over a decade of experience in communications and marketing, Luz Maria has honed her expertise in both traditional and digital marketing, making her a pivotal figure in enhancing the brand's visibility and customer engagement in the competitive hospitality sector.
In her current role, Luz Maria is spearheading key projects that focus on elevating the guest experience through innovative marketing campaigns and strategic partnerships. Her bilingual proficiency in Spanish and English allows her to effectively communicate and connect with a broader audience, enhancing the brand's reach in both local and international markets. She is particularly adept at leveraging social networking platforms and content marketing to foster brand loyalty and drive customer retention, utilizing her skills in strategic planning and publicity to create impactful brand narratives.
Luz Maria's background in journalism, coupled with her advanced studies in Strategic Communication and Branding, empowers her to craft compelling stories that resonate with potential guests. She is also actively involved in Corporate Social Responsibility (CSR) initiatives, ensuring that Hoteles Terrado not only meets business objectives but also contributes positively to the communities they serve. As she continues to lead marketing efforts, Luz Maria remains committed to positioning Hoteles Terrado as a premier choice for travelers seeking exceptional hospitality experiences in Chile.
