As the Associate Manager of Social Media at Coinbase, Luke Divita thrives at the intersection of creativity and strategy, harnessing his passion for the unconventional to drive impactful communication. With a keen understanding of the cryptocurrency landscape, Luke leads a dynamic team of social media...
As the Associate Manager of Social Media at Coinbase, Luke Divita thrives at the intersection of creativity and strategy, harnessing his passion for the unconventional to drive impactful communication. With a keen understanding of the cryptocurrency landscape, Luke leads a dynamic team of social media specialists, crafting innovative campaigns that resonate with diverse audiences. His role is pivotal in shaping Coinbase's organic communications, where he collaborates closely with both in-house creative teams and external agency partners to produce compelling content across 28 distinct brand and product channels.
Luke's expertise in social media strategy and content development is complemented by his strong management skills, enabling him to cultivate a collaborative environment that fosters creativity and innovation. He employs data analytics and social listening techniques to inform his strategies, ensuring that every campaign is not only engaging but also aligned with market trends and audience preferences. This analytical approach, combined with his flair for creative briefs, allows Luke to break conventional molds and position Coinbase as a thought leader in the digital currency space.
His work often highlights the stories of the "weird people"—the outcasts and the outsiders—who are at the heart of the cryptocurrency movement. By embracing the eccentricities of this community, Luke crafts narratives that challenge the status quo and invite broader participation in the evolving digital economy. Through his leadership, Coinbase's social media channels not only inform but inspire, creating a vibrant dialogue around the future of finance.
