Luis Navarrete Gomez serves as the Senior Director and Head of Digital Marketing at Liberty Latin America, where he spearheads the Global Centre of Excellence for Digital Marketing. With over 20 years of experience, Luis has established himself as a transformative leader in the digital...
Luis Navarrete Gomez serves as the Senior Director and Head of Digital Marketing at Liberty Latin America, where he spearheads the Global Centre of Excellence for Digital Marketing. With over 20 years of experience, Luis has established himself as a transformative leader in the digital marketing landscape, blending creativity with strategic insight to drive brand growth and customer engagement across diverse markets. His tenure at Liberty Latin America is marked by a commitment to leveraging innovative digital strategies that enhance customer experiences and optimize marketing performance.
Luis's expertise spans traditional marketing and digital channels, allowing him to craft integrated campaigns that resonate with audiences while delivering measurable results. He has a proven track record in business transformation, utilizing web analytics and email marketing to inform data-driven decisions that elevate brand visibility and engagement. His proficiency in tools such as Google Analytics and Pay Per Click (PPC) advertising further underscores his ability to navigate the complexities of the digital ecosystem effectively.
Prior to his role at Liberty Latin America, Luis honed his skills at LEGO, where he played a pivotal role in enhancing the brand's digital presence and engagement strategies. His leadership style fosters collaboration across cross-functional teams, driving innovation and creativity in every project. As he continues to lead digital marketing initiatives at Liberty Latin America, Luis remains dedicated to pushing the boundaries of what is possible in the digital space, ensuring that the company remains at the forefront of industry trends and consumer expectations.
