Luis Delfim is a seasoned professional with over 30 years of experience, currently serving as the General Director at Softys Brasil, a prominent player in the consumer goods sector under the Chilean CMPC Celulose e Papel group. His extensive background encompasses key roles in finance,...
Luis Delfim is a seasoned professional with over 30 years of experience, currently serving as the General Director at Softys Brasil, a prominent player in the consumer goods sector under the Chilean CMPC Celulose e Papel group. His extensive background encompasses key roles in finance, sales, and executive leadership, including positions on various boards of directors over the past decade. This diverse experience has equipped him with a unique perspective on corporate governance and strategic planning, essential for navigating the complexities of the consumer goods and retail industries.
At Softys Brasil, Luis is at the helm of a company renowned for its high-quality products, including well-established brands such as Elite and Sublime in the toilet paper category, Babysec in diapers, and Kitchen and Snack in paper towels. His leadership is pivotal in driving the company's growth and innovation strategies, ensuring that Softys remains competitive in a rapidly evolving market. Luis is particularly focused on turnaround strategies and supply chain management, leveraging his expertise to optimize operations and enhance product offerings.
Luis's commitment to people development is evident in his approach to leadership, fostering a culture of continuous improvement and empowerment within his team. His strategic vision is complemented by a strong emphasis on market planning and execution, enabling Softys Brasil to adapt to consumer trends and demands effectively. With a robust foundation in multinational corporations, private equity, and family-owned businesses, Luis Delfim exemplifies a dynamic leader poised to steer Softys Brasil toward sustained success in the consumer goods landscape.
