Luis Bonet serves as the Director of Marketing and Business Development at Rentokil Terminix, where he leverages over 20 years of global executive experience to drive strategic initiatives and enhance market positioning. His extensive background spans various industries, including electronics, entertainment, technology, logistics, and software,...
Luis Bonet serves as the Director of Marketing and Business Development at Rentokil Terminix, where he leverages over 20 years of global executive experience to drive strategic initiatives and enhance market positioning. His extensive background spans various industries, including electronics, entertainment, technology, logistics, and software, having held pivotal roles at renowned companies such as HSBC, LG, Philips, Bose, T-ROC, and Samsung. This diverse experience equips Luis with a unique perspective on market dynamics and customer needs, allowing him to develop innovative marketing strategies that resonate with both B2B and B2C audiences.
At Rentokil Terminix, Luis is currently focused on spearheading key projects that aim to expand the company's footprint in the pest control and hygiene sectors. His expertise in digital marketing and CRM systems plays a crucial role in optimizing customer engagement and retention strategies. By employing data-driven insights, he effectively manages budgets and P&L responsibilities, ensuring that marketing initiatives align with overall business objectives.
Luis excels in cross-functional team leadership, fostering collaboration among various departments to drive new business development and enhance sales management processes. His skills in negotiation and strategic partnerships are instrumental in securing valuable alliances that bolster Rentokil Terminix's competitive edge. As he continues to navigate the complexities of the market, Luis remains committed to delivering exceptional value to clients while positioning the company for sustainable growth in an ever-evolving landscape.
