As the Senior Vice President of Ecommerce, Digital, and Customer Marketing for Ann Taylor and LOFT, Lucy Yi is at the forefront of transforming the digital landscape for these iconic brands within the Knitwell Group, a Sycamore Partners investment. With a robust track record in...
As the Senior Vice President of Ecommerce, Digital, and Customer Marketing for Ann Taylor and LOFT, Lucy Yi is at the forefront of transforming the digital landscape for these iconic brands within the Knitwell Group, a Sycamore Partners investment. With a robust track record in P&L management and a keen understanding of multi-channel retail, Lucy spearheads initiatives that drive customer growth and enhance operating profitability. Her leadership is characterized by an innovation-led agenda that not only exceeds sales and profit targets but also positions Ann Taylor and LOFT as consumer-centric, forward-thinking leaders in the fashion industry.
Lucy’s expertise spans a wide array of critical functions, including product management, ecommerce operations, and user experience design. She is adept at leveraging advanced analytics to inform strategic decisions, ensuring that marketing efforts are data-driven and aligned with customer preferences. Her focus on digital marketing encompasses mobile marketing strategies that engage customers across platforms, enhancing brand development and awareness. Under her guidance, the brands have successfully implemented customer relationship marketing and loyalty programs that foster long-term engagement and retention.
Key projects led by Lucy include the optimization of the ecommerce platform to improve user experience and streamline operations, as well as innovative media planning and buying strategies that maximize return on investment. By integrating cutting-edge technology and analytics into the marketing framework, Lucy is not only enhancing brand equity but also setting a new standard for excellence in the retail sector. Her commitment to building high-performing teams ensures that Ann Taylor and LOFT remain agile and responsive to the ever-evolving demands of the digital marketplace.
