Lucinda MacPherson is a seasoned Communications Consultant with a rich background in heritage and the arts, currently making significant contributions at Emery Walker's House in Hammersmith. In her role, Lucinda leverages her extensive expertise in strategic communications to enhance the visibility and engagement of this...
Lucinda MacPherson is a seasoned Communications Consultant with a rich background in heritage and the arts, currently making significant contributions at Emery Walker's House in Hammersmith. In her role, Lucinda leverages her extensive expertise in strategic communications to enhance the visibility and engagement of this historic site, which celebrates the legacy of the influential printer and arts advocate, Emery Walker. Her work involves crafting compelling narratives that resonate with diverse audiences, utilizing her skills in photography, video editing, and event management to create immersive experiences that draw visitors in.
At Emery Walker's House, Lucinda is spearheading key projects that aim to elevate the site's profile within the cultural landscape. This includes developing targeted marketing campaigns that not only increase visitor numbers but also foster a deeper appreciation for the arts and heritage. Her previous experience as Head of Communications & Marketing at Historic Houses has equipped her with a keen understanding of the unique challenges faced by heritage organizations, allowing her to implement innovative strategies that maximize outreach while adhering to tight budgets.
Lucinda's impressive track record includes successful collaborations with notable clients such as BBC TV and English Heritage, where she has consistently delivered extensive media coverage and raised client profiles. Her ability to navigate crisis communications and produce engaging press releases has proven invaluable in maintaining a positive public image for her clients. As she continues to work with institutions like J.M.W. Turner's House in Twickenham, Lucinda remains dedicated to creating sustainable futures for heritage and arts charities, ensuring their stories are told and celebrated for generations to come.
