As the Senior Director of Consumer Insights & Strategy at Pabst Brewing Company, Lucienne Castillo plays a critical role in shaping the company’s approach to understanding and engaging with its diverse consumer base. With her extensive background in consumer insights and brand management, Lucienne is...
As the Senior Director of Consumer Insights & Strategy at Pabst Brewing Company, Lucienne Castillo plays a critical role in shaping the company’s approach to understanding and engaging with its diverse consumer base. With her extensive background in consumer insights and brand management, Lucienne is adept at translating complex consumer behaviors into actionable business strategies that drive growth and innovation. She leads key projects that delve into market trends and brand dynamics, utilizing her expertise in data analysis and forecasting to inform strategic initiatives that resonate with today’s consumers.
Lucienne’s passion for understanding human needs is evident in her work, where she employs a blend of analytical rigor and creative insight to foster a culture of learning and innovation within the organization. By leveraging Nielsen data and advanced customer relationship management (CRM) techniques, she ensures that Pabst Brewing Company remains attuned to the evolving preferences of its customers. Her ability to dive deep into the details while maintaining a strategic overview allows her to effectively manage agency relationships and oversee the annual research initiatives that underpin the company’s marketing strategies.
In her role, Lucienne is not just a data-driven strategist; she is also a source of inspiration for her team, encouraging innovative thinking and collaboration across departments. Her skills in pricing analysis and budgeting further enhance her capability to steer projects that align with the company’s financial goals while meeting consumer expectations. As Pabst Brewing Company continues to navigate the competitive landscape of the beverage industry, Lucienne Castillo’s insights and strategic vision are invaluable assets that propel the brand forward.
