Luciana Abritta is a dynamic force in the field of corporate communication, currently serving as the Director at DFreire Comunicação e Negócios. With a robust academic foundation, including a degree in Social Communication from PUC-Minas and a postgraduate qualification in Communication and Enterprise Management, Luciana...
Luciana Abritta is a dynamic force in the field of corporate communication, currently serving as the Director at DFreire Comunicação e Negócios. With a robust academic foundation, including a degree in Social Communication from PUC-Minas and a postgraduate qualification in Communication and Enterprise Management, Luciana has cultivated a diverse skill set that spans strategic communications, media relations, and public relations. Her extensive experience across various sectors—such as Education, Franchising, Industry, Logistics, Pharma, Technology, and Telecommunications—enables her to craft tailored communication strategies that resonate with diverse audiences.
At DFreire, Luciana leads key projects that focus on enhancing brand visibility and stakeholder engagement. Her strategic approach to corporate communications has been instrumental in developing comprehensive media relations initiatives that not only elevate client profiles but also foster meaningful connections with target audiences. Luciana’s expertise in social media and internal communications allows her to bridge the gap between organizations and their employees, ensuring that messaging is consistent and impactful across all platforms.
Throughout her career, Luciana has demonstrated a passion for storytelling, beginning with her early days as a reporter at Rede Minas and later contributing to the acclaimed “60 Minutes” telenews on TV Cultura in São Paulo. This background in journalism enriches her ability to create compelling press releases and marketing content that captures attention and drives engagement. As she continues to navigate the evolving landscape of communication, Luciana remains committed to leveraging her skills to deliver innovative solutions that meet the unique challenges faced by her clients at DFreire Comunicação e Negócios.
