Lucas Prado is a dynamic entrepreneur and co-founder of Pier Seguradora, a pioneering insurtech in Brazil that has revolutionized the insurance landscape since its inception in 2018. Under his leadership, Pier has successfully garnered over 100,000 customers by offering innovative smartphone and automobile coverage tailored...
Lucas Prado is a dynamic entrepreneur and co-founder of Pier Seguradora, a pioneering insurtech in Brazil that has revolutionized the insurance landscape since its inception in 2018. Under his leadership, Pier has successfully garnered over 100,000 customers by offering innovative smartphone and automobile coverage tailored to the needs of the modern consumer. Lucas's expertise in digital marketing and customer acquisition has been instrumental in establishing Pier as a trusted name in the insurance sector, particularly through its unique pricing models and cutting-edge AI-driven fraud identification systems.
As a board member, Lucas plays a crucial role in shaping the strategic direction of the company, leveraging his extensive background in venture capital and business strategy to drive growth and scalability. His passion for technology and data analytics informs Pier's approach to risk assessment and customer engagement, ensuring that the company remains at the forefront of industry innovation. Lucas's commitment to organizational leadership and change management has fostered a culture of collaboration and creativity within the team, empowering employees to contribute to the company's mission of making insurance more accessible and user-friendly.
Recognized by MIT Technology Review as one of the Innovators Under 35 LATAM in 2023, Lucas continues to push the boundaries of what is possible in the insurance industry. His vision for Pier Seguradora not only reflects a deep understanding of market dynamics but also a genuine desire to enhance the customer experience through technology and data-driven solutions. As he navigates the evolving landscape of insurance, Lucas Prado remains a key figure in shaping the future of this vital industry.
