Luca Pedroni serves as the Chief Technology Officer and Head of Content at FC Lugano, where he seamlessly merges his passions for sports and marketing to create compelling narratives that resonate with fans. In his role, Luca is at the forefront of innovative marketing campaigns,...
Luca Pedroni serves as the Chief Technology Officer and Head of Content at FC Lugano, where he seamlessly merges his passions for sports and marketing to create compelling narratives that resonate with fans. In his role, Luca is at the forefront of innovative marketing campaigns, both digital and traditional, that have significantly enhanced the club's engagement with its audience. Notably, he played a pivotal role in orchestrating the marketing strategies for the Swiss Cup Finals in 2022 and 2023, showcasing his expertise in event marketing and brand management.
Luca's responsibilities extend beyond marketing; he also oversees the club's newsroom and content marketing initiatives across all digital channels. Leading a dynamic team of three full-time professionals and freelancers, he ensures that FC Lugano's voice remains consistent and engaging across social media platforms, where the club boasts over 85,000 followers. His strategic approach to content creation not only drives fan engagement but also fosters emotional connections that are essential for long-term loyalty.
In addition to his leadership in marketing and content, Luca is adept in conversion optimization and CRM strategies, which are crucial for enhancing the fan experience and maximizing season card holder campaigns. His ability to navigate the complexities of online advertising and marketing management positions him as a key player in the sports marketing landscape. With a keen understanding of the intersection between technology and sports, Luca Pedroni continues to elevate FC Lugano's brand presence, ensuring that every campaign is not just a transaction, but a meaningful relationship with the fans.
