Luca Ciocci serves as the Senior Director of Digital Engineering eCommerce at VF Corporation, where he plays a pivotal role in shaping the future of online retail for iconic brands such as VANS, The North Face, and Timberland. With over 15 years of extensive experience...
Luca Ciocci serves as the Senior Director of Digital Engineering eCommerce at VF Corporation, where he plays a pivotal role in shaping the future of online retail for iconic brands such as VANS, The North Face, and Timberland. With over 15 years of extensive experience in eCommerce development, Luca has cultivated a robust expertise in cloud architecture and microservices, enabling him to lead innovative engineering teams in the delivery of a next-generation eCommerce platform. This platform is designed with a modular architecture, allowing for agile development and seamless integration of various components, each managed by specialized teams.
Under Luca's leadership, the engineering teams are not only focused on enhancing the user experience but are also leveraging advanced technologies such as artificial intelligence and data analytics to drive personalization and optimize customer engagement. His strategic planning skills ensure that projects align with VF Corporation’s broader business objectives, while his deep understanding of databases and web development facilitates the creation of scalable and efficient solutions.
Luca's commitment to fostering a collaborative environment encourages cross-functional teamwork, which is essential for navigating the complexities of modern retail technology. As he continues to spearhead key initiatives within the commerce area, his vision and expertise are instrumental in positioning VF Corporation at the forefront of the eCommerce landscape, ensuring that it remains competitive in an ever-evolving market.
