As the Founder and Director of Pedalboarders Ltd, Louise Smart brings a wealth of experience in operations and event management to the burgeoning world of boutique guitar effects pedals. With a strong background in hospitality and business development, Louise has seamlessly transitioned her skills from...
As the Founder and Director of Pedalboarders Ltd, Louise Smart brings a wealth of experience in operations and event management to the burgeoning world of boutique guitar effects pedals. With a strong background in hospitality and business development, Louise has seamlessly transitioned her skills from managing successful restaurant openings to curating a unique online retail experience. Her recent role at Forza Win, where she collaborated with directors to revamp a restaurant and launch a rooftop wine bar in London, has honed her expertise in project management and strategic planning, which she now applies to her entrepreneurial venture.
At Pedalboarders Ltd, Louise has identified a niche market for handmade guitar effects pedals sourced from small independent builders around the globe. This innovative approach not only supports local artisans but also caters to a growing community of musicians seeking unique sound solutions. Under her leadership, the company has developed a user-friendly website that enhances the customer experience, showcasing a diverse range of products while emphasizing quality and craftsmanship.
Louise's proficiency in account management and sales processes has been instrumental in driving business growth and establishing strong relationships with both suppliers and customers. Her strategic vision is complemented by her skills in marketing and team leadership, enabling her to effectively navigate the competitive landscape of the music industry. As she continues to expand Pedalboarders Ltd’s reach, Louise remains committed to fostering a vibrant community of musicians and enthusiasts who appreciate the artistry behind each pedal.
