Louise Robinson, as the Sales and Marketing Director for EMEA at CG Consulting, plays a pivotal role in driving the company's strategic initiatives across the African market. With a rich background rooted in both Kenya and South Africa, Louise leverages her deep understanding of the...
Louise Robinson, as the Sales and Marketing Director for EMEA at CG Consulting, plays a pivotal role in driving the company's strategic initiatives across the African market. With a rich background rooted in both Kenya and South Africa, Louise leverages her deep understanding of the region's unique business landscape to spearhead innovative B2B marketing strategies that resonate with local enterprises. Her expertise in lead generation and digital marketing is instrumental in crafting targeted campaigns that not only generate high-quality technology leads but also convert them into tangible sales.
At CG Consulting, a leading direct marketing and data intelligence firm based in London, Louise oversees key projects that focus on market research and business intelligence tailored specifically for emerging markets. Her hands-on approach ensures that the insights gathered are grounded in local knowledge, enabling CGC to deliver actionable strategies that align with the needs of businesses operating in Africa. By utilizing her skills in key account management and new business development, Louise has successfully established long-term partnerships that enhance CGC's reputation as a trusted advisor in the region.
Under her leadership, CG Consulting has implemented best practices in sales and marketing services, fostering a culture of results-oriented performance. Louise's ability to navigate the complexities of B2B relationships and her commitment to understanding client needs have positioned her as a 'rainmaker' in the industry, consistently driving growth and innovation. As she continues to expand CGC's footprint in Africa, Louise remains dedicated to empowering businesses to thrive in emerging markets through strategic marketing initiatives and data-driven insights.
