Louise Foley serves as the EMEA Digital Marketing Lead at Kimberly-Clark, where she spearheads the design and implementation of comprehensive consumer strategies across a diverse portfolio of iconic brands, including Huggies, Andrex, Kleenex, DryNites, Kotex, and Depend. With a robust background in multichannel B2C marketing,...
Louise Foley serves as the EMEA Digital Marketing Lead at Kimberly-Clark, where she spearheads the design and implementation of comprehensive consumer strategies across a diverse portfolio of iconic brands, including Huggies, Andrex, Kleenex, DryNites, Kotex, and Depend. With a robust background in multichannel B2C marketing, Louise leverages her expertise to drive digital transformation and eCommerce growth, ensuring that Kimberly-Clark remains at the forefront of consumer engagement in both UK and international markets.
In her current role, Louise is responsible for crafting innovative CRM strategies that not only acquire valuable consumer data but also utilize these insights to enhance customer relationships and drive brand loyalty. Her strategic approach combines data-driven insights with creative marketing initiatives, enabling her to develop tailored campaigns that resonate with consumers and foster long-term engagement. By integrating multimedia marketing communications and promotions, she effectively amplifies brand visibility and strengthens market positioning.
Louise's proven track record in relationship marketing and customer acquisition is complemented by her adeptness in retail marketing and web marketing strategies. She is committed to harnessing the power of analytics to inform decision-making and optimize marketing performance across all digital channels. As a forward-thinking leader, Louise is dedicated to fostering a culture of innovation within her team, continually exploring new avenues to enhance consumer experiences and contribute to Kimberly-Clark's commercial growth. Her ability to navigate the complexities of the digital landscape makes her an invaluable asset in driving the company's vision for a consumer-centric future.
