As the Director of Business Growth Communications for Assurant's Global Connected Living division, Louis Masses plays a pivotal role in shaping the narrative and strategic direction of the company’s innovative solutions in the connected technology space. With a wealth of experience in public relations and...
As the Director of Business Growth Communications for Assurant's Global Connected Living division, Louis Masses plays a pivotal role in shaping the narrative and strategic direction of the company’s innovative solutions in the connected technology space. With a wealth of experience in public relations and communications, Louis is adept at elevating brand awareness and driving engagement across multiple platforms. His expertise in external communications and employee engagement has been instrumental in fostering a cohesive brand message that resonates with both internal and external stakeholders.
Currently, Louis is spearheading key projects that focus on enhancing customer experiences through strategic marketing initiatives and storytelling. By leveraging his skills in brand management and social media marketing, he has successfully launched campaigns that not only highlight Assurant’s cutting-edge offerings but also align with the evolving needs of consumers in a rapidly changing digital landscape. His collaborative approach enables him to work effectively with cross-functional teams, ensuring that marketing strategies are not only innovative but also grounded in data-driven insights.
Louis’s strategic planning capabilities are complemented by his keen understanding of business development, allowing him to identify and capitalize on growth opportunities within the connected living sector. His ability to manage budgets effectively while maintaining a focus on exceeding key performance indicators has made him a trusted leader within Assurant. As a creative storyteller, Louis continues to inspire and engage audiences, driving the narrative that positions Assurant as a leader in the global connected living market.
