Louda Peña is a dynamic Marketing & Analytics Executive and Fractional CMO at LAx2, where she leverages her extensive expertise to drive strategic marketing initiatives that foster revenue growth and enhance brand visibility. With a strong commitment to diversity and inclusion, Louda is not only...
Louda Peña is a dynamic Marketing & Analytics Executive and Fractional CMO at LAx2, where she leverages her extensive expertise to drive strategic marketing initiatives that foster revenue growth and enhance brand visibility. With a strong commitment to diversity and inclusion, Louda is not only a trailblazer in the LatinX and queer communities but also a recognized advocate for workplace equity. Her passion for amplifying underrepresented voices informs her approach to marketing, ensuring that campaigns resonate with diverse audiences and reflect a broader spectrum of experiences.
At LAx2, Louda spearheads key projects that integrate data-driven decision-making into every facet of marketing strategy. By harnessing advanced analytics and customer insights, she optimizes marketing campaigns, refines customer segmentation, and enhances product positioning, ultimately driving performance and uncovering new growth opportunities. Her proficiency in tools like Google Analytics and Business Intelligence (BI) enables her to interpret complex data sets, translating them into actionable strategies that align with business objectives.
Collaboration is at the heart of Louda's leadership style. She excels in building cross-functional relationships, working closely with teams across digital marketing, content strategy, and product marketing to create cohesive and impactful campaigns. Her strategic mindset and ability to identify key metrics ensure that every initiative is not only innovative but also measurable, paving the way for sustained success. As a thought leader in the marketing space, Louda Peña continues to reshape industry norms, championing a future where diversity and data-driven insights drive meaningful change.
