As the Digital Lead for National Sales at TEGNA, Loubna Kadiri H. plays a pivotal role in shaping the company's digital strategy and driving revenue growth across its extensive portfolio of television stations. With over six years of experience in digital media, advanced TV, and...
As the Digital Lead for National Sales at TEGNA, Loubna Kadiri H. plays a pivotal role in shaping the company's digital strategy and driving revenue growth across its extensive portfolio of television stations. With over six years of experience in digital media, advanced TV, and OTT/CTV, Loubna leverages her expertise to develop innovative advertising solutions that resonate with clients and enhance their brand visibility. Her deep understanding of both linear broadcast TV and the digital ecosystem allows her to create integrated campaigns that effectively bridge traditional and digital platforms, ensuring that clients maximize their reach and engagement.
Loubna is known for her strategic thought leadership, guiding her team through complex digital landscapes and mentoring emerging talent in the industry. She has successfully spearheaded key projects that have not only increased revenue but also strengthened client relationships, demonstrating her passion for cultivating partnerships that drive mutual success. Her skills in search engine marketing (SEM), search engine optimization (SEO), and mobile advertising are instrumental in crafting data-driven strategies that meet the evolving needs of advertisers in a competitive marketplace.
At TEGNA, Loubna is committed to harnessing the power of digital media to deliver measurable results for clients. By staying ahead of industry trends and embracing new technologies, she ensures that TEGNA Marketing Solutions remains at the forefront of the advertising landscape, helping businesses navigate the complexities of digital transformation. Her dedication to excellence and innovation positions her as a key player in the future of media sales, making her an invaluable asset to TEGNA and its clients.
