As the Hospitality Design + Planning Consultant at Custom Collections, Lorraine Masch plays a pivotal role in shaping the landscape of hospitality design across the Southeast and Southwest Florida markets. With a keen focus on service excellence and differentiation, Lorraine leads a dynamic multi-line agency...
As the Hospitality Design + Planning Consultant at Custom Collections, Lorraine Masch plays a pivotal role in shaping the landscape of hospitality design across the Southeast and Southwest Florida markets. With a keen focus on service excellence and differentiation, Lorraine leads a dynamic multi-line agency that has established itself as a trusted partner for hotel ownership groups, architects, and designers. Her expertise in value engineering and interior design allows her to provide tailored solutions that meet the unique needs of each project, whether it involves new construction, renovation, or retail design.
Lorraine's current projects showcase her ability to blend functionality with aesthetic appeal, ensuring that each space not only meets the operational demands of the hospitality industry but also creates memorable experiences for guests. Her proficiency in LEED certification processes further underscores her commitment to sustainable design practices, making her an invaluable asset in today’s eco-conscious market. Lorraine’s collaborative approach fosters strong relationships within the South Florida architecture and design community, enabling her to deliver comprehensive contract and hospitality solutions that resonate with clients and end-users alike.
With a robust portfolio that includes high-profile restaurant design and concept development, Lorraine is adept at navigating the complexities of the hospitality sector. Her insights into market trends and consumer preferences empower her to craft innovative designs that elevate brand identity while maximizing operational efficiency. As she continues to lead Custom Collections, Lorraine Masch remains dedicated to pushing the boundaries of hospitality design, ensuring that every project reflects the highest standards of quality and creativity.
