As the CEO of SPB UK & Ireland, Lorraine Higham brings over two decades of senior-level sales and marketing experience, positioning her as a pivotal leader in the affinity insurance sector. Under her guidance, SPB has solidified its reputation as a European leader in providing...
As the CEO of SPB UK & Ireland, Lorraine Higham brings over two decades of senior-level sales and marketing experience, positioning her as a pivotal leader in the affinity insurance sector. Under her guidance, SPB has solidified its reputation as a European leader in providing bespoke insurance solutions and services for over 100 major brands across 12 countries. Lorraine’s extensive expertise spans various industries, including Financial Services, Home Shopping, and Software, enabling her to navigate complex market landscapes and drive innovative strategies that foster growth and client satisfaction.
At SPB, Lorraine is currently spearheading key projects aimed at enhancing the customer journey through tailored insurance programmes and warranty extensions. Her strategic vision focuses on leveraging data-driven insights to optimize product offerings and improve client engagement, ensuring that SPB remains at the forefront of the industry. Lorraine’s leadership style emphasizes collaboration and empowerment, fostering a culture of excellence within her teams.
Her proficiency in new business development and account management has been instrumental in acquiring and retaining high-value clients, while her adept negotiation skills have led to successful partnerships that enhance SPB’s market presence. Lorraine’s commitment to marketing management and direct marketing strategies has not only driven revenue growth but also strengthened SPB’s brand positioning in a competitive landscape. With a keen eye for emerging trends and a passion for innovation, Lorraine Higham continues to shape the future of SPB UK & Ireland, ensuring it remains a trusted partner for brands seeking comprehensive insurance solutions.
