As the Director at Persona Branding and Design, Lorraine Carter is at the forefront of transforming brands and driving commercial success for a diverse range of clients. With over 20 years of experience in the branding and design industry, Lorraine leverages her extensive expertise in...
As the Director at Persona Branding and Design, Lorraine Carter is at the forefront of transforming brands and driving commercial success for a diverse range of clients. With over 20 years of experience in the branding and design industry, Lorraine leverages her extensive expertise in creative strategy, brand audits, and marketing to elevate businesses from good to GREAT. Her leadership in cross-functional teams ensures that every project not only meets but exceeds client expectations, fostering a collaborative environment that encourages innovation and creativity.
Currently, Lorraine is spearheading several key projects aimed at enhancing brand visibility and market penetration for both B2B and B2C clients. One notable initiative is the Persona Design Brand Strength Score Assessment, a free tool that empowers decision-makers to evaluate their brand's effectiveness and identify areas for improvement. This assessment is a testament to Lorraine's commitment to providing actionable insights that drive growth without the need for extensive marketing budgets.
In addition to her strategic oversight, Lorraine is passionate about leadership development and mentoring emerging talent within the industry. Her skills in SEO, website development, and logo design further complement her holistic approach to branding, ensuring that every aspect of a client's identity is aligned with their business goals. Lorraine invites entrepreneurs, business leaders, and managers to connect and explore how they can harness the power of effective branding to boost their sales and achieve sustainable success. With Lorraine at the helm, Persona Design continues to set the standard for excellence in brand strategy and design.
