Lori Woehrle serves as the Editorial Director at Leapfrog Group, LLC, where she spearheads a dynamic editorial team dedicated to crafting compelling marketing communications for a diverse array of sectors, including education, healthcare, the arts, and advocacy organizations. With a strong commitment to creating positive...
Lori Woehrle serves as the Editorial Director at Leapfrog Group, LLC, where she spearheads a dynamic editorial team dedicated to crafting compelling marketing communications for a diverse array of sectors, including education, healthcare, the arts, and advocacy organizations. With a strong commitment to creating positive change, Lori leverages her extensive expertise in integrated marketing and content development to elevate the brands of non-profits, ensuring they stand out in competitive landscapes.
At Leapfrog Group, Lori plays a pivotal role in key projects that focus on enhancing admissions and advancement strategies for her clients. By employing a strengths-based approach to branding, she helps organizations articulate their unique value propositions, fostering deeper connections with their target audiences. Her proficiency in writing and editing allows her to produce high-quality content that resonates with stakeholders, while her skills in social media and marketing strategy amplify the reach and impact of these communications.
In addition to her editorial responsibilities, Lori is an accomplished panel moderator and conference speaker, sharing her insights on best practices in branding and marketing for non-profits. Her thought leadership extends to blogging, where she discusses trends and innovations in the industry, providing valuable resources for organizations looking to enhance their visibility and engagement. With a keen eye for budgets and resource allocation, Lori ensures that every project not only meets creative standards but also aligns with the strategic goals of her clients, ultimately driving meaningful outcomes in their missions.
