Lori Torgerson is a seasoned communications leader with over 15 years of diverse experience in both agency and in-house environments, currently serving as the Director of Public Relations at Amazon. In her role within the Global Core Shopping Experience Communications Organization, Lori spearheads strategic communications...
Lori Torgerson is a seasoned communications leader with over 15 years of diverse experience in both agency and in-house environments, currently serving as the Director of Public Relations at Amazon. In her role within the Global Core Shopping Experience Communications Organization, Lori spearheads strategic communications initiatives that encompass critical areas such as Prime, Search & Shopping, Delivery Experience, Returns & Recommerce, and Customer Service. Her expertise in corporate communications and strategic planning has been instrumental in shaping Amazon's narrative in a rapidly evolving retail landscape.
Lori's track record includes successfully managing high-stakes projects that address reputational challenges and enhance brand perception. She has effectively counseled senior executives, leveraging her skills in storytelling and brand management to influence key business decisions. Her ability to craft compelling narratives has not only positioned Amazon favorably in the media but has also strengthened its connection with customers. As a former spokesperson featured on major networks like ABC and FOX, Lori has demonstrated her adeptness in navigating complex media landscapes and articulating the company’s vision to diverse audiences.
Previously, Lori led the Worldwide Selling Partner Services and Buy with Prime Communications Organization, where she developed integrated marketing campaigns that drove engagement and growth. Her commitment to nurturing talent and fostering collaboration within her teams has been pivotal in achieving organizational goals. With a keen eye for content strategy and an unwavering focus on brand development, Lori continues to elevate Amazon’s public relations efforts, ensuring that the company remains at the forefront of innovation and customer satisfaction in the global marketplace.
