Lori Hesser serves as the Business Development Manager at NxGen MDx, where she leverages her extensive experience in medical sales to drive growth in the rapidly evolving field of genetic testing. With a focus on non-invasive prenatal and genetic carrier screening, hereditary cancer testing, and...
Lori Hesser serves as the Business Development Manager at NxGen MDx, where she leverages her extensive experience in medical sales to drive growth in the rapidly evolving field of genetic testing. With a focus on non-invasive prenatal and genetic carrier screening, hereditary cancer testing, and molecular diagnostics, Lori is instrumental in educating healthcare professionals about the clinical benefits and applications of these advanced testing services. Her role involves not only promoting cutting-edge medical technologies but also developing strategic processes that enhance customer satisfaction and streamline service delivery.
Lori's proven track record of consistently exceeding sales goals by over 100% is a testament to her high-performance mindset and her ability to forge strong relationships with physicians and medical staff. She employs her expertise in product management and marketing strategy to create tailored solutions that meet the unique needs of her clients, ensuring that they are well-informed and confident in their testing choices. Her interpersonal skills and outside sales experience enable her to navigate complex healthcare environments effectively, fostering collaboration and trust among stakeholders.
At NxGen MDx, Lori is currently spearheading key projects aimed at expanding market reach and increasing brand awareness in competitive markets. By implementing innovative sales strategies and focusing on customer service excellence, she is not only driving profitable growth but also contributing to the advancement of personalized medicine. Her commitment to continuous improvement and her deep understanding of the laboratory testing landscape position her as a valuable asset to both her team and the broader healthcare community.
