Lori Caffrey is a seasoned Marketing and Advertising professional with a robust background in higher education, payments, and telecommunications. Currently serving as the Director of Campus Engagement Marketing at Transact, Lori plays a pivotal role in driving the adoption and usage of innovative services among...
Lori Caffrey is a seasoned Marketing and Advertising professional with a robust background in higher education, payments, and telecommunications. Currently serving as the Director of Campus Engagement Marketing at Transact, Lori plays a pivotal role in driving the adoption and usage of innovative services among students at various colleges and universities. Her expertise lies in navigating the complexities of B2B, B2C, and B2B2C marketing strategies, ensuring that stakeholders at all levels are engaged and informed.
In her current position, Lori leads all client-facing marketing priorities and initiatives, particularly following the strategic product line spin-out from Blackboard. This transition has allowed her to focus on enhancing student engagement through targeted marketing campaigns and collaborative programs that resonate with the unique needs of each campus. By working cross-functionally with internal teams, Lori implements comprehensive marketing strategies that encompass project management, competitive analysis, and multi-channel marketing approaches.
Her commitment to fostering strong relationships with clients is evident in her ability to leverage Customer Relationship Management (CRM) tools and marketing communications to create tailored experiences that drive student adoption of Transact’s services. Key projects under her leadership include the development of social media marketing initiatives and direct marketing campaigns that not only promote product awareness but also enhance the overall student experience. With a keen eye for market planning and product marketing, Lori continues to position Transact as a leader in the education technology space, ensuring that students have seamless access to essential services that support their academic journeys.
