As the Commercial Director for Cisalpina Tours Spa, Loretta Bartolucci leverages her extensive sales and marketing expertise to drive growth in the competitive landscape of business and leisure travel in Italy. With over 50 years of experience in the industry, Cisalpina Tours stands as a...
As the Commercial Director for Cisalpina Tours Spa, Loretta Bartolucci leverages her extensive sales and marketing expertise to drive growth in the competitive landscape of business and leisure travel in Italy. With over 50 years of experience in the industry, Cisalpina Tours stands as a leading Travel Management Company, and under Loretta's leadership, the company has continued to solidify its position as a key player in the market, backed by the robust support of the MSC Group.
Loretta's deep understanding of the Italian market enables her to craft innovative marketing strategies that resonate with diverse client needs, from corporate travel to leisure experiences. Her significant background in the airline sector, including pivotal roles in the start-up activities of major airlines like United, Azzurra, and the Swissair/Sabena joint venture, has equipped her with a unique perspective on the intricacies of travel management. This experience is invaluable as she navigates the complexities of account management and customer satisfaction, ensuring that Cisalpina Tours not only meets but exceeds client expectations.
Key projects under her direction include the development of tailored travel solutions that enhance customer experience while optimizing pricing strategies and revenue analysis. Loretta is also instrumental in spearheading new business development initiatives, utilizing her skills in e-commerce and management consulting to identify emerging trends and opportunities in the travel sector. Her commitment to excellence and innovation positions Cisalpina Tours as a trusted partner for businesses seeking comprehensive travel management solutions in Italy and beyond.
