Lorena Fernandez Alvarez is a dynamic force in the realm of digital communication and identity at the Universidad de Deusto, where she serves as Directora de identidad digital. With a robust background in engineering and a passion for social impact, Lorena has been instrumental in...
Lorena Fernandez Alvarez is a dynamic force in the realm of digital communication and identity at the Universidad de Deusto, where she serves as Directora de identidad digital. With a robust background in engineering and a passion for social impact, Lorena has been instrumental in shaping the university's digital presence and enhancing its engagement with diverse communities. Her expertise in Web 2.0 technologies and social media marketing allows her to craft compelling narratives that resonate with both current and prospective students, faculty, and stakeholders.
One of Lorena's key projects includes co-authoring the innovative board game "Nobel Run," designed to spotlight the contributions of women scientists and promote gender equality in STEM fields. This initiative not only serves as a creative educational tool but also aligns with her commitment to reducing gender biases in artificial intelligence. By leveraging her skills in community management and brand identity, Lorena fosters an inclusive environment that encourages dialogue and collaboration among various stakeholders.
In addition to her project work, Lorena writes the Internet section for the Revista Deusto (ISSN: 1886-2071), where she shares insights on digital trends and their implications for academia. Her proficiency in database management systems like MySQL and PostgreSQL further enhances her ability to analyze data-driven strategies that inform the university's digital communication efforts. Through her multifaceted role, Lorena Fernandez Alvarez continues to bridge the gap between technology and education, championing initiatives that empower underrepresented voices and drive meaningful change in the digital landscape.
